Annual conference: Digital helpers enrich craft, tradition and hospitality
Although – or perhaps precisely because – every Private Brauereigasthof is unique, there is a meeting once a year that is all about commonalities. This time it was mainly about the people who make each brewery inn what it is. It became clear that people, craft and tradition on the one hand and the digital world on the other are no longer opposites, but can complement each other wonderfully.
A guest at Schulzens, where the brew kettle has been fired up again after 100 years
The venue for the annual meeting of private brewery inns from now six nations was the young Schulzens in the old imperial and Hanseatic town of Tangermünde, idyllically situated on the middle reaches of the Elbe less than a hundred kilometres west of the capital. Owner Christian Schulz and brewer Gerrit Körner have started their own new brewery there, where the “Old Brewery” once stood right next to the Old Mark church tower.
“A century after the last drop of beer was brewed on our farm, we are reviving the long Tangermünde brewing tradition,” was initially the vision. Several craft-brewed varieties have been inviting visitors to taste and enjoy since the end of 2017, produced in the show brewery, all in accordance with the German Purity Law of 1516.
And much more than that: they have created an adventure farm where you can eat and drink wonderfully, celebrate and dance, sit, visit, rest and experience something – as I said, in the middle of the picturesque old town of Tangermünde on the Elbe. Today much, but by no means everything, revolves around beer. Schulzen’s glass brewery is the centre of the farm. Surrounding it is a cosy restaurant, an inviting hotel, a spacious hall, a quaint vaulted bar, a beer garden with a view of the Elbe and a historical museum of curiosities.
Digital helpers for unforgettably beautiful moments of enjoyment
We already touched on the fact that people, craftsmanship and tradition can certainly go new ways in the digital age. A prime example of this phenomenon was provided by Sven Hollmann (Drei Kronen, Memmelsdorf) with his experience report on “hotelkit”. The digital platform for the cooperation of hotel teams networks the entire team on a central platform.
Optimised communication and collaboration via computer, tablet and smartphone: Not only hotelkit Collaboration and hotelkit Housekeeping make it possible. The next, young generation of private brewery inns is also already working diligently on simplified everyday work, efficient processes and optimal use of resources – invaluable advantages for our family businesses, which can thus concentrate fully on what they are really there for: Providing our guests with unforgettable moments of enjoyment.
Private brewery inns now already in six countries
Word has long since spread that the private brewery inns have unforgettable moments of enjoyment to offer. And it is no longer just in Germany. Recently, the Othmar Bierbrouwerij became the first private brewery inn in the Netherlands. Erb Pivovar in Slovakia has also recently celebrated this premiere. And in Italy, Rampeèr Birrificio Osteria is the second private brewery inn in northern Italy to join the ranks of our long-standing member Martinerhof in South Tyrol’s Val Passiria.